脑洞大开的宜家创意广告，Get Cheras to IKEA Cheras

        作为享誉全球的瑞典家居公司，宜家似乎从不曾失败过，就算是新的广告宣传，也一定不会辜负众人的期待。

        11月19日，宜家在马来西亚有一项重要的活动，这个好玩有趣的广告就是为这次宜家马来西亚地区最大的乔迁派对而推出，广告一经网络发布，各路网友纷纷表示洗脑神曲根本停不下来。

        在1分40秒的广告短片中，音乐欢快有趣，节奏明快活泼，充满活力的文字和家居物品混合在一起，随着快乐的节拍一起载歌载舞。尤其是那只毫不害羞肆意扭着屁股的熊猫，令人印象十分深刻。“Get Cheras, to Cheras！”的歌词简直太洗脑了！不过话说回来，操作这些物品舞蹈的工人人员更加搞笑，片中有意无意地能够看到幕后人员的动作，也是令人忍俊不禁。

        制作这部广告短片的公司Stink是一家英国伦敦知名的广告制作公司，Stink上海事业部曾制作完成过很多知名广告片的制作，如：周杰伦版雪碧广告，中国移动幸福城市广告等等。

Client：Ikea Malaysia

Agency：BBH Asia Pacific

CDs：Tinus Strydom, Maurice Wee

ECD：cott Mcclelland

艺术总监：Marcus Yuen

文案：KC Hong / Ross Fowler

制片：Wendi Chong / Charles Renard

导演：Nieto

制作公司：Stink Shanghai

执行制片：Desmond Loh / Louis Kwan

音乐：Fuse Adventures in Audio

下面是这支广告短片的洗脑歌词^_^

You people wanna Dansa

You’re Nordli (not the) only one

Join the Dudero Gurli, Malms and Pappis

(Screams!)

Follow the Lyrik (lyric)

Tvis (Twist) it

Regolit (Wriggle it)

Shake your Arstid (Arse-tid?)

Godis (God-dess)

Ledsjo! (Let’s go!)

Come on, get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Yeah yeah

To IKEA…

You say you wanna Svirvel (swivel)

Show your Metod (method)

Put your Hemnes (hands) in the air

Kautsby (Coz we) got all day (Hey!)

Is that your Besta (best)?

They say Algot (all got)

Don’t mess Arod (around)

You gotta party Harte (hard)

Brimnes (Bring this) home

Come on now, just ignore the Knodd (nod) along

Tisdag (This that) time to party

You Nisse (need) to push it

Get Sensuell (sensual), ya Sensuell (sensual)

You are Locksta (rockstar)

Come on, get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Come on, just get Cheras (your ass) to Cheras

Get Cheras (your ass), to IKEA…

La la la la la…

La La La

La la la la la…

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