Adidas Originals 2018年度品牌企划宣传片“Original is Never Finished” FW18

正如所有创造力都是在进行中的工作一样，所有的创造者亦是如此。

这部广告短片是为 adidas Originals 的 FW18 宣传活动推出的，短片本身就是一部正在进行中的影片，中间的每一个场景都是未完成的，每一个创作者都是处于不断的Beta状态。可以在画面中看到时而出现的数字加载符号，这是为了激励他们继续推进而作。但无论工作在何处结束，都要意识到，“Original is Never Finished”。

这部宣传片的背景音频是将 Inaya Day 的《Keep Pushin’》进行重新混音使用的，和画面结合起来看简直是酷毙了！

当然里面出现的人物也是大有来头，鹿晗、杨幂、水原希子、Dok2、Sam Willows 等在这里都有出现，他们身着全新的鞋款和服饰系列，让时尚和简约并行。广告短片中他们都以不同的方式不惜一切向前迈进，打破障碍，完成一场未完的革命并开始迎接下一个新的旅程，这也很好地诠释了“Original is Never Finished”这句标语。

Client: Adidas Originals

Agency: Johannes Leonardo

Chief Creative Officers: Jan Jacobs, Leo Premutico

Creative Director, Partner: Ferdinando Verderi

Creative Director: Wesley Phelan, Matthew Edwards

Associate Creative Director: Jeph Burton

Associate Creative Director: Hunter Hampton

Head of Integrated Production: Dana May

Executive Producer: Maria Perez

Senior Producer (Film): Tina Diep

Producer (Film): Jay Jenkins

Senior Producer (Photography): Alexia Politis

Production: Anonymous Content

Director: Marco Prestini

Head of Production: Kerry Haynie

Managing Director: Eric Stern

Executive Producer: Lori Stonebraker

Line Producer: Joanne Duray

Director of Photography: Rud Nils Mattias

Production Designer: Norman Page Buckner

Post: Blacksmith

EP: Charlotte Arnold

VFX Supervisor: Jacob Slutsky

Post Producer: Bindy St. Leger

Lead Compositors: Jacob Slutsky, Iwan Zwarts

Compositors: Yebin Ahn, Robert Bruce, Tim Regan, Caio Sorrentino, Nick Tanner

3D Lead: Olivier Varteressian

3D: Alvin Bae, Casey Reuter, Hassan Taimur, Tuna Unalan

Color: The Mill

Colorist: Fergus McCall

Color Assist: Nate Seymour, Andrew Cee, TJ Seiler, & Elias Nousiopoulos

Senior Producer: Rochelle Brown

Edit: Exile

Editor: Robert Lopuski

Jr Editor: Steve Nelson

Executive Producer: Sasha Hirschfeld

Producer: Becca Riehl

Audio Post: Mr Bronx

Sound Designer & Mixer – Eric Hoffman

Executive Producer: Molly Burke

Music: Human

Executive Producer: James Dean Wells

Creative Leads: Mike Jurasits & Morgan Visconti

Rearrangement of “Keep Pushing” by Daryl Pinsdorf

百度网盘 - 密码vjiu