和HP惠普一起“玩出内力”,3条超现实广告短片
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发表时间:2019年11月06日 14点34分

The Sacred Egg 和 MPC W+K Shanghai 共同为HP惠普的“Omen”游戏电脑打造了这3条超现实的广告短片。这3支短片的主题是“Achieve Gamefulness”,每支时长都为30秒。
短片设定的场景是在一座超现实的“游戏玩家修炼场”,在这里,游戏战队由“内力先知”老师作指导,帮助他们玩出专注力,玩出内力。
MPC 的上海特效团队在拍摄制作前与 The Sacred Egg 紧密协作,设计了大脑外观样式,并对不同的大小、颜色、纹理、灯光等进行了多种尝试。制作的主要挑战在于使他们看起来很真实,但又不太真实,创作团队进行了真实的灯光照明和化妆测试,以确保CG制作的大脑可以无缝融入这个超现实的世界。
它有庞大的布局、大量的CG技术、特技表演(56人倒立组成的人肉塔楼)、为配合音乐精心编排的60盏灯,以及明星游戏玩家的加入,这些都在说明这无疑是一次非常有意义的项目。
W+K Shanghai 的创意总监 Tree Chan 说:“我们希望让游戏玩家为自己的身份感到自豪,并通过展示他们的大脑魔力来展现自己的潜力。”

Client: HP

Agency: W+K Shanghai
Executive Creative Directors: Ian Toombs, Vivian Yong
Creative Director: Tree Chan
Copywriters: Nick Partyka, Christy Chen, Aier Xu, Raphael Valenti
Art Director: Follen See
Creative: César Farah, Matteo Marchionni
Design Director: Fish Ho
Designer: Frankr Ran, Meng Meng, Zhangzhe Peng
Executive Producer: Bernice Wong
Film Producer: Fang Yuan

Production: Hamlet
Director: The Sacred Egg
DP: Benjamin Todd
Executive Producers: Jason Felstead, Ruben Goots
Producer: Jane Tredget
Post Producers: Dominique Ruys, Sara Martinez Ruiz
Production Company: Filmate Shanghai
Executive Producer: Priscilla He
Producers: Sami Xia, Tim Zhang, Joe Shen
1st Assistant Director: Maxine Zhang
Art Director: Zorana
Assistant Art Director: Xiao Wei
Stylist: Wang Jian

VFX: MPC
VFX Supervisor: Patrick Firmansyah
CG Supervisors: Christian Kalata, Jacob Oomen
Executive Producer: Jamie Loudon
Producer: Rachel Zhao
Line Producer: Sanchit Soi
Production Coordinator: Taruna Sehgal
Colorist: Duncan Russell
Digital Compositors: Zhongyan Dai, Allegra David, Ginesh Gandhi, Minnie Chen, Marielle Santens, Yashvardhan Jain, Geetesh Tari
Online Team: Tingting Su, Robin Liu, Ragesh Ramchandran, Mahendra Natha Reddy, Shyam Babu, Abdullabeeb Kondachan, Joshi John, Vignesh Elumalai, Mahammad Shafiuddin, Sathish Chellappan, Jayakumar R, Aginesh K M, Priyanka Pintu Dey, Suvojit Ghosh, Sangeetha M, Vignesh R, Likin Ganapathi C P, Jegadeesan V, B Prathap Kumar, Sudev S, Sriram Parameshwaran , Ganesh Kumar S, Suhas N, Sreenivasa Aditya
Matchmove Artists: Anirudh Kurve, Karthick K, Ankit Dheraj Toppo, Konduru Achiraju, Nithin T K, Shridhar Bhat, Sindhuja Balasubramanian, Kishan Chandran, Venkatesh Jeyaram, Elangovan Ganeshan
CG Lighters: Chamishka Gamage, Paolo Gnoni, Vaibhav Gupta, Amlan Mahapatra
AnimatorAmbalika Nandy
CG Model and Texture Artists: Aram Hakze, Harshitha V V, Sourodeep Dey
DMP: Winnie Sharma
Concept Artists: Andrew Brooks, Michelle Tolo
Motion Graphics: Derek Lian

Editorial: Cut + Run
Editor: Sam Bould
Assistant Editor: Ben Cowan

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