在极端恶劣的天气条件下,Riff Raff 的导演 Megaforce 和 MPC 的艺术家们利用强大的视觉特效让舞蹈家们精准躲避了漫天而下的冰雹。
这支广告的舞蹈由法国 (LA)HORDE 精心编排,背景音乐是伦敦嘻哈艺术家 Dreya Mac 制作的《雨中曲》(Singin’In The Rain)。Burberry 首席创意官 Riccardo Tisci 表示,“这支广告展现了突破界限时的那种无所畏惧的精神和想象力”。
MPC创意总监 Alex Lovejoy 说:“我们一直都知道 Burberry 的‘Festive’影片将是一个特别的项目。一个关键的要素是建造坠落的冰块,要成功做到这一点,就必须在现场捕捉数据。”
“因此,我们对街道进行了详细的摄影测量,并设置了一个元素拍摄,把不同大小的冰扔到地板上,看看它在胶片上的反应。这些冰块为CGI的重建提供了准确的参考,与实景拍摄能够完全吻合。”
“让舞者与冰互动是一个巨大的挑战,我们用3D技术对每个舞者进行了动画旋转,以此为我们提供正确的动作和每个动作正确的速度。”
Client: Burberry
Chief Creative Officer: Ricardo Tisci
Chief Marketing Officer: Rod Manley
VP Creative: Rachel Crowther
Art Directors: Al Watts, Sean Bell
Director of Production: Rose Percy
Senior Producer: Asha Joneja
Producer: Cara Gillies
Production Coordinator: Rebecca Haddaway
Post Production Senior Manager: Luke Stazaker
Styling Editor: Susie Miller
Junior Styling Editor: Fran Dyke
Assitant Stylist: Jack Clements
Agency/Production: Riff Raff Films
Director: Megaforce
Executive Producer/Owner: Matthew Fone
Producer: Nick Goldsmith
Production Managers: Hannah Fowles-Pazdro, Georgia Mills
Choreographer (LA): Horde
1st Assistant Director: Ben Gill
DOP: Katelin Arizmendi
Gaffer: Richard Oxley
Stylist: Ib Kamara, Lucy Fewell
Production Designer: Marco Puig
SFX: Paul Mann, Neil Gawthrop
VFX: MPC
VFX Producer: Ryan Hancocks
2D Lead: Alex Lovejoy
3D Lead: Fabian Frank, Rob Richardson
Colorist: Matthieu Toullet
3D Artist: Miquel Corominas, Ronald Anzenberger, Alican Gorgec, Gareth Bell, Hodei Garcia, Stephane Ranaldi, Alessandro Granella, Flavia Minone, Mike Little, Lewis Orton & Radu Ciubotariu
2D Artists: David Filipe, Mithun Alex & Lucie Brant
Music: EMI Music Publish Ltd
Song: “Singin’ In The Rain” by Nacio Herb Brown, Arthur Freed
Vocals: Dreya Mac
Produced/Arranged: Lank and Tank, Twenty Below Music
Music Producer: Emily Pritchard, Twenty Below Music
Sound Design: Sam Ashwell 750mph
Dancers: Zhane Samuels, Kevin Bago, Robinson Cassarino, Chantel Foo
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